Marketing Automation Software for Agencies

7 of the best marketing automation solutions for agencies

The Solutions Review editors have compiled the following list to highlight some of the best marketing automation solutions for agencies to consider in 2022 and beyond.

With the right marketing solution, agencies across all markets can improve the way they manage customers, measure performance, nurture relationships, generate effective marketing campaigns, and build brand loyalty. However, finding the right marketing automation software for your agency’s needs can be difficult, especially as each solution provider offers different features that may not work for the needs of your agency’s clients.

To help your business find the best marketing automation solution for agencies, the Solutions Review editors have compiled the following list of top-notch vendors. Our editors selected these software solutions based on each provider’s Authority Score, a meta-analysis of user sentiment across the web’s most trusted business software review sites, and our five-point inclusion criteria. The list is organized in alphabetical order.

The best marketing automation solutions for agencies

Active Campaign

Description: Active Campaign provides email marketing, marketing automation, CRM and sales automation solutions to clients across all industries. Their marketing automation tool offers a simple visual overlay, showing users how each campaign’s automations and features connect. The platform provides social media analytics and in-depth site monitoring. Agencies can use the ActiveCampaign platform to manage customer relationships, build trust with their customers, create automated campaigns, and more.


Act-On - logo

Description: Act-On provides a marketing platform that eliminates many of the monotonous tasks that marketers deal with. It automatically tracks and collects analytics and uses the information to improve marketing techniques. Users get complete visibility into unknown and known activities on their website. With the data collected, Act-On then automates nurturing based on user preferences. It also segment customers and leads into categories specific to you. Act-On features can help agencies capture website visitor data, nurture customers, develop personalized brand experiences, launch automated promotion campaigns, and maximize engagement with segmentation tools.


BenchmarkONE - logo

Description: BenchmarkONE, formerly known as Hatchbuck, is an all-in-one CRM and marketing automation software designed to help small business owners and marketing agencies streamline campaigns and execute strategies. In addition to its CRM and marketing automation offerings, BenchmarkONE also offers email marketing, pop-ups, landing pages, APIs, and integrations. Its offering of solutions for marketing agencies offers bespoke capabilities to capture leads, develop emails, create drip campaigns, automate follow-ups, monitor website activity, enable link click automations, embed insights in your strategies and segment your contacts.


Description: HubSpot offers a variety of features focused on marketing, sales and customer service. HubSpot’s free CRM connects all the data users need to run effective marketing campaigns, and their marketing hub comes with easy-to-use customization options. Users can modify their website or mobile site without any coding knowledge; they can drag and drop pages, posts, landing pages, and more. The Marketing Hub automatically tracks and reports on customer interactions. This data helps measure the effectiveness of a campaign or create new automations.


Description: Platformly offers users a suite of multichannel marketing automation tools to acquire and nurture leads in long-term customers. The company’s agency-specific solution offers features for email marketing, CRM, drag-and-drop editing tools, link tracking, customizable business dashboards, marketing automation, landing page creation, advanced reporting and edit the text of the e-mails. With these tools, agencies can help their clients convert visitors into leads, automate their onboarding process, and equip them with the emails and sales metrics they need.


Description: SharpSpring offers a marketing automation platform for companies and agencies. Their behavior-based tracking tool helps users understand what motivates each click. It also improves email automation, as customers are tracked after click for more personalization. SharpSpring’s marketing automation solution for agencies can help users show clients measurable results and migrate from project work to retention-based relationships. Agencies will also have access to SharpSpring’s agency support services, flexible email templates, single sign-on, rename interfaces, hassle-free customer management, and hundreds of partners and integrations.


VBOUT - logo

Description: VBOUT is a multi-channel marketing automation solution for collecting leads with a customer-centric approach. The company provides a variety of marketing automation capabilities in its flagship platform. Its dashboard uses drag and drop for landing page creation, customer journey generator, and social media management. Agencies can use VBOUT’s rebrandable platform to create unique pricing plans, streamline workflows, enhance business collaboration, leverage template-based marketing strategies, and manage customer accounts, profiles, campaigns, automations, and business from a single position.

William Jepma
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