Geek + and Breathe Technologies unlock significant efficiency improvement in RangePlus warehouse

Geek + and Breathe Technologies unlock significant efficiency improvement in RangePlus warehouse

LONDON, May 10, 2022 / PRNewswire / – Geek +, a world leader in AMR technology, is excited to announce the successful implementation of autonomous mobile robots (AMRs) at the logistics center of independent UK online retailer RangePlus. The new automated storage and retrieval system was designed and delivered in collaboration with warehouse automation specialist and strategic delivery partner Geek + Breathe Technologies. Modernization provides RangePlus with the firepower to compete with bigger players in the growing e-commerce industry.

Lit Fung, VP and Managing Director, Overseas Business at Geek +, said: “We are delighted to see that our intelligent picking solution enables RangePlus to achieve efficient, flexible and accurate operations. This digital transformation helps them to dramatically increase their competitiveness and charting its own course as an independent e-commerce provider. “

Due to the change in customer buying behavior from buying in brick-and-mortar to buying online, RangePlus saw rapidly growing demand for orders and its original manual order picking was holding back business. With a large number of small and irregular goods, manual order picking processes were time consuming and error prone. RangePlus began looking for automation solutions to increase warehouse capacity and productivity. After comparing different order picking options, Geek + ‘s affordable, flexible and automated warehouse picking system was the best choice to help them manage a 25% increase in order volumes and 40% SKUs.

Marco UprichardHead of Business Development & Partnerships at Breathe Technologies, said: “Working closely with RangePlus and Geek +, we have created an automated warehouse picking system that is incredibly flexible, modular and perfectly suited to fast growing e-commerce environments. “.

The Geek + Freight Per Person solution runs 24/7 in the RangePlus fulfillment center with 243,000 SKUs and handles over 250,000 orders per year. After automating the picking process, RangePlus achieved a 300% improvement in picking speed and order picking times, as well as a 25% reduction in operating costs. They also maximized warehouse capacity by storing 50% more SKUs in the same space, reducing error rates and minimizing waste. Their ROI is 100% in less than two years, proving that investing in AMR is a good investment.

Shabbab Al-Ghamdi, co-founder of RangePlus, said: “This automated warehouse picking system was a wise financial decision. We can now significantly increase the amount we collect, pack and ship … the system is paying for itself by alone”.

Geek + Picking AMRs automate the picking process by bringing inventory shelves to the warehouse operator at the picking station. The solution reduces the time it takes to find and move goods manually and improves not only picking accuracy but also employee productivity and comfort. Powered by artificial intelligence, inventory shelves are organized based on demand in real time; the most requested items are close to the operator to ensure a quick and efficient picking process.

Geek + solutions offer valuable flexibility to companies facing the rapid changes inherent in e-commerce. The sudden surge in demand that accompanies peak periods like Black Friday and Christmas can be met by quickly adding AMRs to the system. Geek + will continue to create and apply intelligent logistics technology to support the transition of independent e-commerce merchants to intelligent logistics operations.

About RangePlus

Founded in 2014, RangePlus is a UK-based pure play online retailer with a 13,500 square foot logistics center based in Croydon. The company offers a wide range of approximately 4,000 SKUs including toiletries, cosmetics, confectionery and food items.

For more information, please visit:

Information on breathing technologies

Breathe Technologies provides warehouse automation systems, software and specialist services. As a strategic delivery partner, the company works with Geek + to help design, implement, optimize and deliver AMR and AI logistics solutions services in the UK and Ireland.

Breathe Technologies began partnering with RangePlus in 2017 when the management team recognized that warehouse automation was critical to achieving their growth potential. Previous support included the implementation of an automated packaging system and software solution that increased productivity by 25% and proportionally reduced operating costs.

For more information, please visit:

About Geek +

Geek + is a global technology company leading the intelligent logistics revolution. We apply advanced robotics and artificial intelligence technologies to deliver flexible, reliable and highly efficient solutions for warehouses and supply chain management. Geek + is trusted by over 500 world leaders in the industry and has been recognized as the world leader in autonomous mobile robots. Founded in 2015, Geek + has over 1500 employees, with offices in Germanythe United Kingdom, the United States, Japan, South KoreaMainland China, Hong Kong SAR and Singapore.

For more information please visit:


View original content:


Leave a Comment

Your email address will not be published.