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Crucial data and analysis for the future of automation

Logistics companies are passionate about efficiency and this passion is driving the technological revolution of the sector. More efficient operations lead to fewer problems, happier customers, and more attractive profits. Conversely, resisting modern solutions has become unsustainable, leading to opaque processes, delays and customer complaints.

While automation offers the fastest path to greater efficiency, many businesses are stuck with slow-to-adapt legacy operations or isolated solutions. These barriers can lead to inaccurate pricing, poor transportation planning, and delivery accidents. Integrated solutions and accessible, up-to-date data are key to moving forward into an automated future.

“We have two key strategies to help improve automation,” said Brad Perry, FreightPOP’s Chief Technology Officer. “We are consolidating the integrations between legacy tools and our TMS to reduce costs and improve throughput. We also have functionality and capabilities in our platform so that freight forwarders can efficiently and accurately quote, ship, track and control on a variety of modes of transportation, all in one platform. “

High tech solutions such as those offered by FreightPOP rely on modern advances such as artificial intelligence (AI) and machine learning to meet customer needs in more personalized and comprehensive ways.

“Artificial intelligence and machine learning play a significant role in the push towards automation and this is expected to increase over the next couple of years,” Perry said. “Through machine learning, recent and historical market trend and transaction data can be used to provide insight into solutions such as automatic quotes and valuations.”

While most players in the logistics industry are keenly aware of the growing importance of technological innovation, a significant minority of companies continue to resist modern solutions. Much of this resistance can be attributed to a combination of a general aversion to change and a reluctance to spend money on the front end. While these concerns are valid, companies must consider the initial purchase cost versus the amount of money lost over the long term by choosing not to adopt new solutions.

“Technology is critical to improving speed, efficiency and reliability in the supply chain,” said Perry. “Shippers who don’t embrace innovation in their transportation network will lag behind and lose to more adaptive competitors.”

As consumers continue to favor ecommerce and businesses across the industry demand more transparency from their partners, tech resisters will need to be more comfortable with change if they are to remain competitive. This can be overwhelming, but partnering with a company like FreightPOP can make it easier to eliminate noise and identify next steps.

Click here to learn more about how FreightPOP makes shipping management easier and leaner.

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Prominent supply chain items will arrive in Rogers, Arkansas, May 9-10.

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