Amazonian pharmacy is partnering with Blue Cross Blue Shield plans in five states and pharmacy benefits manager Prime Therapeutics to offer a prescription discount savings card.
At the ViVE’s panel on Tuesday, Amazon Pharmacy Medical Director Dr. Nworah Ayogu, explained that payments made using the MedsYourWay card, which is administered by InsiderRx, will count towards patients’ living limits and deductibles.
Plan members will also have an “enhanced experience” on Amazon Pharmacy.
“For example, when they go to the cashier, in that screen they will see the price of the discount card and the price of the insurance. They can be free to choose what is cheaper and not have to worry about what applies to their maximum pockets or the deductible. because they both apply, ”Ayogu said.
“And those customers will receive free and fast shipping through this partnership. So it will be cheaper, more convenient and easier.”
Plans in partnership with Amazon Pharmacy include New Jersey’s Horizon Blue Cross Blue Shield, Nebraska’s Blue Cross Blue Shield, Alabama’s Blue Cross Blue Shield, Florida Blue and Blue Cross, and Kansas’s Blue Shield.
High drug costs are a persistent concern in the US healthcare system. According to a In the Kaiser Family Foundation survey conducted last year, about three out of ten adults said they didn’t take their prescribed medications at some point last year due to the cost.
Meanwhile, an analysis published on JAMA Network Open in 2019 found that many state laws aimed at improving drug pricing transparency were unable to provide true transaction pricing. Of the 35 laws passed in 22 states, only seven in six were considered informative.
THE BIGGEST TREND
Amazon entered the pharmacy space with the acquisition of the digital pharmacy PillPack in 2018. Launched its own store, Amazon Pharmacy, in 2020.
But the retail and tech giant has been involved in a variety of healthcare initiatives, including:
“Healthcare has big problems and Amazon brings a lot of superpowers into the mix. We hope that, at least in the pharmacy, we can take them forward and improve the industry,” Ayogu said.
“But we know we won’t be able to solve these problems alone. The big problems in health care are too thorny to be solved by anyone alone. So we’re going to need more heroes.
“We will need the Avengers health care to solve this problem. And we are ready to work together to try to make it happen.”