Bugatti Rimac opens a new design and engineering hub in Berlin

Bugatti Rimac opens a new design and engineering hub in Berlin

(Photo: Rimac Automobili)

A new engineering and design center in Berlin will be a focal point of Bugatti Rimac’s future. Achim Anscheidt, recently appointed Bugatti Rimac Design Director, will work side-by-side with CTO Emilio Scervo between Berlin and Zagreb to develop the next generation of Bugatti and Rimac hypercars.

As two of the world’s most renowned hypercar manufacturers embark on a new era under the joint company Bugatti Rimac, a new innovation hub in Berlin expands its European presence.

Focused on the design and engineering of future Bugatti Rimac technologies and products, the Berlin-based team will work side-by-side with colleagues at the Bugatti Rimac headquarters in Zagreb, under the supervision of the newly announced Bugatti Rimac Design Director, Achim Anscheidt, and Bugatti Rimac CTO, Emilio Scervo.

While the Bugatti Rimac headquarters remains in Zagreb with the majority of employees and a future expansion in Croatia, this new Berlin hub operates under a new German subsidiary, Bugatti Rimac GmbH.

It houses not only the design and engineering teams, but also other Bugatti Rimac functions, including Procurement, Finance, Program Management, IT, Legal and Marketing who work side-by-side with their colleagues in Croatia and Molsheim. It was deliberately chosen as one of the most vibrant, creative and innovative areas in Germany.

Bugatti Rimac will open the new Berlin Design engineering hub

(Photo: Bugatti Rimac)

For decades, Berlin has thrived as a city that fuels start-ups and rewards outlandish ideas. To this day, it remains an epicenter for artists and designers, as well as for tech start-ups and incubators. It is the ideal platform from which to nurture the new engineering and visual identity of future Bugatti and Rimac vehicles under the Bugatti Rimac.

The Group’s global headquarters are located near Zagreb, Croatia, and will move to the brand new 200 million euro, 100,000 m2 Rimac Campus. Bugatti will maintain its manufacturing facilities in Molsheim, France, where it will continue to produce its state-of-the-art hypercars.

To forge the next chapter in automotive history as a multinational company, Bugatti Rimac combines Rimac’s unique agility, in-house technical expertise and innovative drive with Bugatti’s extensive heritage, engineering excellence and unique design will create the next generation of hypercars that define the industry.

Together, Achim Anscheidt, Chief Designer and Emilio Scervo, CTO of Bugatti Rimac, will bring together the kind of forward-thinking minds needed to develop the future of the world’s leading hypercar business. Positions are already available for Concept Chief Engineer, Head of High-Voltage Systems and Components, Head of Fine Mechanics, as well as design roles with a specific focus on interior, exterior and VR.

Adriano Mudri, formerly Director of Design at Rimac Automobili, is becoming the Design Director of a future sister company of Rimac with a focus on mobility, developing next generation vehicles to be revealed at a later date.

Comrade Rimac, CEO of Bugatti Rimac Group, said: “Bugatti Rimac GmbH is an exciting new business expansion. This new branch will be deeply involved in many exciting hypercar projects that we can’t wait to share with the world. Our team is expanding day by day and Bugatti Rimac GmbH represents an opportunity for the best in the industry to join us, demonstrate their skills and be part of a company that is redefining the hypercar. “

Bugatti Rimac company begins operations

Mate Rimac (Photo: Rimac Automobili)

Achim Anscheidt, Design Director of Bugatti Rimac, said: “From the inception of the Veyron to the end of the Chiron era, this legacy will mark a chapter in Bugatti’s history, but now we are preparing for a new era with the Bugatti Rimac. With the opening of our new office in Berlin, we are preparing to evolve this story towards new innovative horizons, with a new design direction that reflects the cutting-edge electrification technology pioneered by the Rimac Group. For us it is of the utmost importance to preserve the stylistic DNA of a Bugatti, however, our characterizing design identity continues to be authenticated through form that follows performance. With new electrified technologies, our focus on design will change by necessity, introducing a perfectly sharp proportion to both the excitement of the engine and the combustion than to the instant power of electric drive. I’m also very excited to help evolve the Rimac brand and the DNA of design, which, in a relatively short time, has already received global recognition “.

Emilia Scervo, CTO of Bugatti Rimac, said: “The Veyron and the Chiron belonged to the same family, but now we have the opportunity to establish a new lineage as part of the Bugatti Rimac era. With the world-leading experience in electrification of performance, pioneered in the Rimac Nevera, and the unparalleled innovation of the Chiron’s combustion engine, the possibilities for unleashing new levels of skill and performance are nearly endless. Working hand-in-hand with Achim will enable us to deliver engineering works of art; a modern synthesis of beauty and performance, emotional involvement and engineering prowess.


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